Friday 30 December 2016

Jennifer Demello | US levels sanctions against Russia over election hacking

The United States is unleashing a string of sanctions and other punitive measures against Russia amid allegations that it engaged in cyber-meddling in the U.S. presidential campaign, putting pressure on President-elect Donald Trump not to let Moscow off the hook after he takes office.
Russia’s government threatened retaliation and continued to deny U.S. accusations that it hacked and stole emails to try to help Trump win. Trump said the U.S. should move on, but in a sign he was no longer totally brushing off the allegations, he planned to meet with U.S. intelligence leaders next week to learn more.
A month after an election the U.S. says Russia tried to sway for Trump, President Barack Obama on Thursday sanctioned the GRU and FSB, leading Russian intelligence agencies the U.S. said were involved. In an elaborately coordinated response by at least five federal agencies, the Obama administration also sought to expose Russia’s cyber tactics with a detailed technical report and hinted it might still launch a covert counterattack.
“All Americans should be alarmed by Russia’s actions,” said Obama, who was vacationing in Hawaii. He added, “Such activities have consequences.”
He said the response wasn’t over and the U.S. could take further, covert action — a thinly veiled reference to a counter strike in cyberspace the U.S. has been considering.
Yet the sanctions could easily be pulled back by Trump, who has insisted that Obama and Democrats are merely attempting to delegitimize his election. by Jennifer Demello
As part of the punishment, the U.S. kicked out 35 Russian diplomats, in response to Russia’s harassment of U.S. diplomats. They also shut down Russian recreational compounds in New York and Maryland that U.S. officials said were being used for intelligence.
It was the strongest action the Obama administration has taken to date to retaliate for a cyberattack, and more comprehensive than last year’s sanctions on North Korea after it hacked Sony Pictures Entertainment. The new penalties add to existing U.S. sanctions over Russia’s actions in Ukraine, which have impaired Russia’s economy but had limited impact on President Vladimir Putin’s behavior.
Russia called the penalties a clumsy yet aggressive attempt to “harm Russian-American ties.” Putin spokesman Dmitry Peskov said Russia would take into account the fact that Trump will soon replace Obama as it drafts retaliatory measures. by Jennifer Demello
U.S. relations with Russia have suffered during Obama’s years in office as he and Putin tussled over Ukraine, Edward Snowden and Russia’s support for Syrian President Bashar Assad. Maria Zakharova, a Russian foreign ministry spokeswoman, took to Facebook to call the Obama administration “a group of foreign policy losers, angry and ignorant.”
It was unlikely the new sanctions, while symbolically significant, would have a major impact on Russian spy operations. The sanctions freeze any U.S. assets and block Americans from doing business with them. But Russian law bars the spy agencies from having assets in the U.S., and any activities they undertake would likely be covert and hard to identify.



“On its face, this is more than a slap on the wrists, but hardly an appropriate response to an unprecedented attack on our electoral system,” said Stewart Baker, a cyber security lawyer and former National Security Agency and Department of Homeland Security official.
Indeed, senior Obama administration officials said that even with the penalties, the U.S. had reason to believe Russia would keep hacking other nations’ elections and might well try to hack American elections again in 2018 or 2020. The officials briefed reporters on a conference call on condition of anonymity.
Though the FBI and Department of Homeland Security issued a joint report on “Russian malicious cyber activity” — replete with examples of malware code used by the Russians — it still has not released a broader report Obama has promised detailing Russia’s efforts to interfere with U.S. elections. by Jennifer Demello
The report has been eagerly anticipated by those hoping to make it politically untenable for Trump to continue questioning whether Russia was really involved. But U.S. officials said those seeking more detail about who the U.S. has determined did the hacking need look only to the list of sanctions targets, which includes the GRU head, his three deputies, and two Russian nationals wanted by the FBI for cyber crimes.
 The move puts Trump in the position of having to decide whether to roll back the measures once in office, and U.S. officials acknowledged that Trump could use his executive authorities to do so. Still, they suggested that building the case against Russia now would make it harder for Trump to justify easing up.
U.S. allegations of hacking have ignited a heated debate over Trump’s approach to Russia and his refusal to accept the assessment of U.S. intelligence agencies that Russia’s government was responsible and wanted to help him win. Though U.S. lawmakers have long called for Obama to be tougher on Russia, some Republicans have found that position less tenable now that Trump is floating the possibility of closer ties to Moscow. Read More ..... by Jennifer Demello

Wednesday 21 December 2016

Jennifer Demello - Testing the feasibility of your business idea

A business idea is mostly an impulsive thought, which strikes and then never fades away. There are plenty of ideas that people come up with before the one which gave them their ‘EUREKA!’ moment. At the end of the day, it’s not just the idea or its uniqueness that attracts funding but the overall execution and feasibility instead. Thus, a business idea undergoes considerable testing before finally being rolled out in the market as a full-fledged business.

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Here are some methods and factors you can keep in mind to test your own idea:

Market research

Before investing in any business idea, it is vital to conduct a market research and survey. The analysis of the same will reveal important information about consumer behavior and preferences. In the case of a survey, the questions shouldn’t be rigid or close ended as they fail to elicit all the facts. Multiple choices and open-ended questions help dive deep into the customer’s expectations from the business concept. If the vision of your business doesn’t align with customer expectations, then the idea might not work out.

Industrial analysis

There might be many firms which do not directly operating on a business idea similar to yours but still end up engaging your potential customer base. To understand the feasibility of your idea, it is important to identify such competitors as well as those which compete directly with you. Further, you also need to be aware of the strategies they use to engage their consumers. Porter’s Five Forces Model, although apparently underrated and something referred to only in MBA textbooks, might actually be good idea for industrial analysis.

Trend analysis

Trend analysis is another statistical tool which helps procure information about the changing customer preferences using historical data. If the results are not convincing enough, retrospection of the business idea becomes important.

Financial goal clarity

An idea needs to be unique to attract investors but it isn’t sufficient enough to convince them to invest in it. If you don’t have the financial clarity on each stage of execution and the amount required to acquire a customer, it is a loud and clear sign that you need to reconsider your business idea. For an idea to be feasible, the financial projections should indicate a breakeven point and scope of profitability.

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Sustainability

Business is never operated with a short term objective; several strategies are considered to make it profitable in long run. Therefore, the feasibility of a business idea also depends on the long term sustainability of the business. Further, it can be said that there should be scope of scalability in order to sustain in the dynamic market conditions. If an idea isn’t promising enough to offer scalability, than it is wise forego it at the right time. Read More...

Wednesday 14 December 2016

Jennifer Demello | Biography


jennifer demello3Jennifer Demello is a native of Mexico City and has studied in the United States. She is fully bilingual in English and Spanish. Jennifer received her undergraduate degree at the University of Southern California, Los Angeles and her Master's degree in Latin American Studies at UCI, Irvine. As a seasoned Program Manager in the nonprofit sector, Jennifer has developed the potential to understand difficult corporate issues and provide innovative solutions that addresses challenges, accomplished benchmarks, and strengthen an environment of cooperation. Growing up bilingual and bicultural, and having worked substantially with varied populations has polished her abilities to interact diplomatically with people of all ranks, cultural backgrounds, and educational levels. She is dedicated, personally and professionally, to establishing healthy communities by creating strategic partnerships that develop access to education and resources. Her interests involves traveling, mentoring, reading, engaging with art, and working with glass. She is currently living in Los Angeles.

Experience: 
Alterpraxis Servicios Corporativos S.C
Marketing and Public Relations Consultant
June 2013 – June 2014 (1 year 1 month) 
  • Conceptualizing material and creating marketing elements for beginning expert in personalized travel experiences in Mexico with a focus on art, culture, health & wellness work spaces and trips.
  • Managing the top quality control of things and visitor services to maximum standards, and assures client satisfaction.
  • Fortifying cross-cultural communications with slightly located team to enhance cooperation and enrichment.
  •  Exploring relevant industries, and local and international markets for synergies and creativity.


Associate Director 

October 2009 - june 2012(2 years 9 months) 
Board RISD early college high school
  • Offered candidates, parents and school managers with realizing of the early college objective and the admissions procedure for Board RISD early college high school.         
  • Managed all Admissions Workplace activities such as open houses, assessments, New Student Orientation, and Summer Bridge Program, as well as supervised staff, interns, and events. 
  • Organized and analyzed student data, and updated applicant database; scored entrance exams; and conducted applicant interviews, as well as coordinated faculty to score written assessments. 
  •  Communicated with students, parents and school administrators concerning the status of programs and matriculation components.
Director of Programs 
Town Hall Mexico
October 1999 – August 2008 (8 years 11 months) Los Angeles
  • Designed programming for one of the city’s earliest and most popular charitable public speaker forums with an objective to promote democracy and civic engagement through education and dialogue.
  • Managed the current administration and functions of over fifty courses yearly, negotiated contracts with venues and vendors, coordinated all event logistics, and served as the primary liaison with speakers’ contacts, catering and banquet staff, local police, and the U.S.
  • Secret Service.Synchronized the concerns and answer sessions at Town Hall events between speakers and high school and college students in the Heritage Student Program which offered them the prospect to communicate with role models in government, business, entertainment and the arts.
June 1997 – September 1999 (2 years 4 months)

  • Handled all stages of local community outreach strategies for the leading public television station in Southern California with an objective to offer articles that educates, notifies and inspires, and determines an active medium for modification.
  • Worked with key components and major organizations to provide outreach objectives and security materials based on televised courses with the goal to impact Los Angeles communities and foster cooperative interactions and alliances in order to expand access to information, resources and services.
  • Coordinated internal communications and ready reports on community outreach strategy outcomes for evaluation and discussion by the station’s advisory committees, board members, sponsors, and members.
July 1995 – May1997 (1 year 11 months) Los Angeles

  • Marketed academic study abroad plans in Latin America and Spain to staff and students through classroom visits and contribution in exhibitions and open houses leading to record high UCLA involvement in international study programs in Spanish-speaking countries.
  •  Prepared student applications to figure out educational and language eligibility, and academic feasibility of students’ study plans with host institution curricula, guidelines and techniques.  
  • Created and led yearly cross-cultural orientations to prepare students for their study abroad experience in their host country with a focus on acculturation techniques and cross-cultural communication skills with a focus on communicating efficiently and diplomatically.
  • Synchronized housing, academic enrollment, and campus orientations for foreign students as part of UCLA’s reciprocal agreements with international universities, and endorsed students throughout the year on academic issues, and offered support through the university’s tutoring, medical, and financial resources.  
  •  Liable for achieving the most effective enrollment of faculty and students in Spanish-speaking international study programs whereby providing the UCLA campus cultural awareness and global perspectives.

LANGUAGE
English
Spanish

Causes Jennifer cares about:
  • Animal Welfare
  • Civil Rights and Social Action
  • Economic Empowerment
  • Education
  • Environment
  • Human Rights